The 7 Top SEO Ranking Factors To Boost Your Traffic in 2020
The 7 Top SEO Ranking Factors To Boost Your Traffic In 2020
SEO requirements keep changing, and sometimes it may be a bit difficult to stay on top of your SEO game, but if you want to rank high in google then you need to know what search engines are looking for. The process of knowing what search engines are looking for is called SEO which is short for Search Engine Optimization.
Websites that are optimized for the search engines are the ones that get more and more traffic, which in turn can lead to more visits to your site, hence more customers and more sales. If your site is not optimized for search engines people will not be able to find your website and all that time and effort that you put into designing your website doesn't really matter.
In this article, we are going to be covering some valuable SEO ranking factors that every website should have in order to rank high in the search engines. By the time you are done reading through this material you will know more SEO than most people who are trying to rank their websites.
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Here is a convenience table of contents that you can use if you would like to skip to a particular SEO ranking factor of your choice:
- What is search engine optimization?
- How does SEO work?
- Is SEO easy to learn?
- How long does it take to learn SEO?
- How much does SEO cost?
- How Do I Learn SEO Fast?
- Tip #1 Proper Keyword Research ( This is one of the most important thing to do )
- Tip #2 Keyword in Post Title
- Tip #3 Keyword in Meta Title
- Tip #4 Keyword In Meta Description
- Tip #5 One Internal Link
- Tip #6 One External Link ( To an authority website )
- Tip #7 Alt Tags within your images
- Bonus Video Section
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Before we get into explaining how each ranking factor works, let me give you a little background of what is SEO and how it works.
What is search engine optimization?
The definition of this popular phrase is: The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.
Here Is Another Definition: Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. ... Promoting a site to increase the number of back links, or inbound links, is another SEO tactic. When you do this process properly it will increase your google seo ranking.
How Does SEO Work?
Well, as you learned earlier, SEO stands for Search Engine Optimization. It is important for your seo ranking factor to be optimized as this helps to get your website to rank higher in the search engines.
You might have heard a lot of different ways that it works, but to put it simple.
SEO is a process and technique that is used to let the search engines know what your website or blog is about.
Once the search engines have an idea of what your website or blog is about, it then decides on what keywords ( words typed in the search engine) will make your website appear in the search engines. The goal is to have the best seo rankings possible, as this will help to increase the traffic to your website or blog.
Is SEO Is Easy To Learn
SEO is not as hard as some people make it out to be. Of course if you make a living by doing SEO then you want to make it seems as complicated as possible so people will feel they need you. Yes it can be a little challenging at the beginning,, but everything is a little challenging when you are barely learning how to do it.
If you want to learn SEO it is totally possible and there are a ton of FREE resources on the web that will teach you how to do effective SEO. All the way from YouTube, Udemy, and other online teaching soures.
If you ask me, I would say if you can send an email, then you can learn how to do SEO.
SEO is fun and it is a task that needs constant attention, but if you put valuable time into learning SEO it will pay off and you are going to rank high in the google search engines.
How Long Does It Take To Learn SEO?
For someone that is barely starting off in learning SEO I would say give yourself anywhere from 5 to 6 months to get the hang of it.
Not only that but SEO is an investment. It takes time but it is well worth it. Once you learn the hang of it, you may not see results from your blogs or websites right away, but once you do it will pay dividends.
It usually takes about 4 to 6 months to see results of SEO to kick in once you have optimized your website or blog.
Now this is why many people give up and stop learning because the don't see the results right away, but if you keep at it you are guaranteed to see your website or blog climb in the google search rankings.
Now the powerful thing about SEO is once you do start ranking in the google search engines your results will stay there for a while. You just need to keep adding content to your website or blog and your chances of staying at the top of the search engines are pretty good.
Many professional SEO companies will tell you that it takes anywhere from 4 to 6 months to start seeing results. Like I said earlier, but once you start seeing results your SEO results will keep growing over time.
How Much Does SEO Cost?
Now this is where it gets interesting because many people charge different prices for SEO. For basic SEO which can take anywhere from 5 to 10 hours of labor, can cost your anywhere from $500 to $2,000.
This is a rough figure but it can even increase depending on the company that is doing the SEO for you.
If you want to break down how much SEO would cost you hourly, you are looking at between $125 to $200 per hour.
Now the good news is you can learn SEO and do all of this for FREE.
How Can I Learn SEO Fast?
Here is the good stuff!!!
Let's take a look at some of the Top Ranking Factors for Google in 2020.
7 Tips To Boost Your SEO Ranking
Tip #1 Proper Keyword Research
Many people write blogs and build websites but one thing they fail to do is proper keyword research. Let me mention this to you from the top. If you fail to do proper keyword research, then all the other tips that I mention to you are not going to be effective.
The main secret of getting your blog or website to rank high in the google search engines is to do proper keyword research.
What is Keyword Research
Well let’s first start off by answering the question, “What is a Keyword?”
A keyword is the words you type in google when you are looking for an item or product.
Example: If I am looking for some web hosting for a website, then there is a good chance that I will type the words “Where to get cheap web hosting” in the google search.
So, my keyword is “Cheap web hosting?”
Let’s do one more.
If I am looking to learn how to do Search Engine Optimization then there is a good change that I will type the words “How to learn SEO.”
So, my keyword is “How to learn SEO.”
I think you get the hang of it now. A keyword is basically whatever someone types in the google search bar when they are looking for an item or product.
Now it is important to note that different keywords have different values. The value of a keyword is determined by how many times that keyword gets searched for in a months’ time.
Example: Let’s take the first two keywords that we used an as example earlier.
Cheap web hosting is searched 14,800 times a month and has a CPC value of $11.83. CPC stands for Cost Per Click that is what someone will pay per click if they were to do paid advertising with google.
How to learn SEO is searched for 6,600 times a month and has a CPC value of $3.28.
As you can see, the amount of times a keyword is searched for on a monthly basis usually determines the value of that keyword.
Now your keyword is usually based around the topic of your website. You don’t want to optimize your site for a keyword that has nothing to do with your website.
If my website is about web hosting, then I want to optimize my website around a keyword that is related to web hosting.
If my website is about SEO then I want to optimize my website around a keyword that is related to SEO.
Now in order to do proper keyword research you need a keyword research tool and the good thing is that google offers many keyword tools for free.
Here are a few SEO tools that you can get from google for FREE:
- Google Search Console
- Google Keyword Planner
- Google Analytics
- Google Trends
If you are interested, I have a SEO class that covers some of these tools in detail and walks you through the process of how to optimize your website for SEO.
Tip #2 Keyword in Blog Title
After you do your keyword research, the next thing that you want to do is put that keyword in your blog title.
If I am going to optimize my website for the keyword “SEO marketing” then I want to put the words “SEO marketing” somewhere in my blog title.
Example: I can title my blog “The Best Kept Secrets of SEO Marketing”
Now here is a side note when it comes to giving your blog a title.
You want to make your title stand out. Words that stand out to the reader are:
- Get – Get your Free eBook today
- Secrets – Top Secrets Of Learning SEO
- Tips – The Best Tips For Any Web Designer
- Free – Free Online Marketing Ideas
- 7 Steps – 7 Steps To Increase Your Google Ranking
- Questions – What Is The Best Way To Learn SEO
- How To’s – How To Outrank Your Competition In The Search Engines
If you notice I capitalized every word. Why, because this makes your headline stand out from the rest.
Tip #3 Put Your Keyword in Meta Title
The next step is to put your Keyword in your Meta Title. Now if you are not sure what a meta title is I will explain it to you.
The Meta Title is the part that shows up in the google search engine when your listing comes up for a keyword. This is the most popular read part of a google listing.
Just like your blog title needs to be attractive even more so your Meta Title because this is what will determine if people click on your listing when they see it in the google search.
The same rule applies here. You want to capitalize every word in your Meta Title to make it stand out from the rest. You also want to make sure that you put your keyword in your Meta Title.
The Title Tag that I used for this blog is: 7 Tips To Boost Your SEO Competition Ranking In Google
So when my blog listing shows up in the google search this will be the first line that people see.
Now to make this process easier you should get what is called an SEO plugin. There are many free SEO plugins out there, so you shouldn’t have to pay for it.
I personally use SEO Pressor it is FREE and it makes creating your Meta Title so much easier
Tip #4 Put Your Keyword In Your Meta Description
The next thing you want to do is put your keyword in your Meta Description.
The Meta Description is the part that shows up in google right under your Meta Title.
This is just as important as your Meta Title because this can also determine whether those that see your listing will click on it or ignore it.
You also want to capitalize all the words in your Meta Description to make it stand out from the rest of the google listings.
You can also use your SEO plug in to make your Meta Description.
Here is the Meta Description that I wrote for this blog that you are reading:
“Learn 7 Tips That Will Boost Your SEO Competition Ranking In The Google Search Engine That You Can Do For FREE And Get Free Access To Our SEO Class With Step By Step Videos “
The keyword that I was shooting for in this Meta Description was “SEO Competition Ranking” and I used SEO press to make my Meta Description.
If you are interested in using SEO press you can download a free copy.
Tip #5 Add At Least One Internal Link
What is an internal link? An internal link is when you link to another blog in your website. Now you need at least two blogs to be able to do this.
All you have to do is write 2 blogs and then refer to the other blog within your curret content.
Example: On this website I have a blog age that talks about having an SEO checklist.
So what I can do in order to link to that page is I can say to get the full list of what you need to optimize your website for SEO check out my blog on having an SEO checklist.
Then what I do is put the hyperlink to the other blog in the words SEO Checklist.
That is called internal linking and it is very powerful for helping you to rank higher in the google search engines.
Tip #6 Add At Least One External Link
What is an external link?
An external link is when you link to another high authority website outside of your website.
Notice I said high authority website. It is very important that when you do establish an external link that you make sure it is a high authority website.
The one website that I use a lot is Wikipedia. It has material on just about any topic you can think of and I use it a lot of times as my external link.
Example: If I am talking about Search Engine Optimization in my blog, then I will find the page in Wikipedia that talks about Search Engine Optimization and put a link to it from the blog that I am working on.
Note: Click the link that is in the words of Search Engine Optimization that are above if you want to get an idea of the type of page that I link to in Wikipedia.
Just like we did for the internal link, you do the same thing for the external link.
Put the link in the words of Search Engine Optimization and this is also very powerful when it comes to helping your blog or website rank higher in the google search engines.
Tip #7 Put The Keyword in Image Alt tags
Now the last and final tip is to put the keyword in your image alt tag and this can be done in WordPress itself.
You don’t need a plugin in order to do this.
Whenever I create a blog, I usually try to use at least 3 images that have the keywords in their alt tags, as this is very helpful when it comes to ranking your website for these keywords.
In order to add the alt tag to your image you go to your WordPress Dashboard > then go to Media > then click the image you want to add the alt tag to > then add your keyword where it says Alternative Text.
Here is an image of where you can add the keyword to your alt tag of your images:
Believe it or not this really helps you with the ranking of your website in the google search engines.
Well I have given you 7 tips that will help you to outrank your competition in the google search engines. Keep in mind as you practice these tips that will become more and more easier to do.
Not only that but these tips are guaranteed to give you that SEO edge over your competitors and get you to start ranking higher in the google search engines and you know what that means right?
This means more traffic to your blog or website and the more traffic you have the better chance you have of building your business, growing your church, selling your music and helping people out.
Bonus SEO Video Section:
How to use google's People Also Ask to find amazing keywords for SEO.
How to optimize your On Page Content for SEO.
How to install Google Search Console and find amazing keywords.
If you have any question or need help with anything that has been discussed in this blog, please feel free to leave a comment or post your question in the comment section.