How To Improve Your SEO Ranking
How would you like to take your website rankings or your blog rankings to another level in the google search engines? Well I have put together an SEO Class that will teach you tips and secrets on how to improve your SEO ranking in the google search engines. Not only that but you will learn tips for effective SEO Keyword Research.
Many People Think SEO Is Difficult
Many people think that SEO is difficult and only the so called experts are the ones who can do it. I would like to show you that statement is not true and anyone who can send an email can do SEO.
In this SEO Class I will walk you through step by step on how you can optimize your website for the google search engines and increase your ranking in the google search.
If you are not sure what the google search is I will explain it to you.
When you go to google.com it will take you to the google search engine page. Now depending on what you are searching for will depend on what you type in the google search bar.
Example: If I am looking to buy some golf clubs or if I am looking for information on golf clubs, then I would most likely type "Where to buy golf clubs" in the google search bar.
Now when I type " Where to buy golf clubs " which is known as my keyword and hit enter there are going to be a lot of listing that show up that are related to what I type in the google search bar.
What Is A Keyword
"Where Can I Buy Golf Clubs?"
This will be considered your keyword
OK let me explain to you what a keyword is in detail.
OK so let's say I typed in the google search bar "Where Can I Buy Golf Clubs." Whatever word I typed into the google search bar would be considered by keyword.
Let me give you another example: Let's say I am looking to buy a new computer so I go to google.com and I type in " Laptops For Cheap " now " Laptops for cheap " would be considered my keyword.
So basically whatever someone types into the google search bar would be considered a keyword.
Why Are Keywords Important
Now the reason that keywords are so important is that many people are searching google everyday to find something that they are looking for. Whether it be to find a good restaurant, a new pair of dress shoes, the best church to attend, all the way to the best car to buy.
Now If your business listing shows up on the first page of google when someone types in a keyword then you are in pretty good shape. Especially if you are selling a product that is related to that keyword.
Example: If I am selling laptop computers and the listing for my website shows up on page 1 of google when someone types in " where to buy a laptop " there is a pretty good chance that I will get a lot of visits to my website which can result in a lot of sales of my product.
That is why keywords are so important because if you rank high in the google search engines for a highly searched keyword then you are in pretty good shape.
The reason you are in good shape if your website shows up on the first page of google is because according to www.seotribunal.com Google receives over 63,000 searches per second on any given day. That's the average figure of how many people use Google a day, which translates into at least 2 trillion searches per year, 3.8 million searches per minute, 228 million searches per hour, and 5.6 billion searches per day.
What is Keyword Research
Now in order to get your keyword to know if you are ranking for a valuable keyword in the google search engines you need to do what is called " Keyword Research "
When it comes to the value of a keyword not all of them are the same.
The main thing that determines the value of a keyword is how many times it is searched for a month.
Example: Let's take the words " Keyword Research " - " Web Hosting " - " How to make a website "
- Keyword Research is search 22,200 times a month.
- Web Hosting is searched 90,500 times a month.
- How to make a website is searched 90,500 times a month.
According to these number your most valuable keywords will be " Web Hosting " and " How to make a website "
Another factor you want to consider when you are deciding on what keyword to try and rank for is the CPC. This stands for Cost per Click which tells you how much you will pay on an average if you were to do some ads in google for this keyword.
Example: We will do the same keywords that we did for searches per month.
- Keyword Research CPC value is $4.22
- Web Hosting CPC value is $10.77
- How to make a website CPC value is $9.19
Now even though you will not be paying this amount when you do SEO for this keyword, but it gives you an idea of how hard it will be to rank for this particular keyword.
That is the nice thing about SEO even though people pay for these certain keywords when they do ads, you will be getting impressions in google for FREE if you do your SEO correctly.
The secret is to optimize my website to rank high in google for these keywords then there is a good chance I can get a lot of business to my website.
Using A Keyword Research Tool
Now in order to find out how many searches a particular keyword gets you will need to do what is called keyword research and in order to do good keyword research you need a good Keyword Research tool.
There are many tools out there and google provides one of the best and it is free. It is called google keyword planner.
Below is another Amazing Keyword Research Tool that takes your Keyword Research to another level. Not only does it give you search volume for a particular keyword, but it also give you that stats of how your website is ranking for a particular keyword, how difficult it is to rank for a certain keyword, how many clicks you may get for a particular keyword and so much more.
Even though this tool costs you, you can try it out for FREE and see how amazing it is. You can get this tool for free if you become a member of Wealthy Affiliates.
How To Optimize Your Site With Keywords
If you want your website to show up in google for certain keywords then you need to do what is called SEO. That is short for Search Engine Optimization.
This is when you decide on a keyword that you would like your website to show up in google for and then you optimize all the content on your site to give you the best chance of your site showing up high in google for that keyword.
There are a few places in your website content that you need to make sure you put the particular keyword that you would like to rank for in google.
1. You should put that keyword in your Blog Title.
2. You should put that keyword in your Meta Title
3. You should put that keyword in your Meta Description
4. You should put that keyword within the first 2 sentences of your blog or website content.
5. You also want to put that keyword in your images alt tag
6. Outbound link to a high authority website
7. Inbound link to a page in your blog or website
When you do this, this will give you a better chance of your website or blog showing up high in the google search for that particular keyword.
Now there are more factors to getting our website to rank high in the google search engines, but these are some pretty good ones that you can start off with.
FREE ACCESS TO MY SEO CLASS
If you are interested in learning SEO and would like to get more tips and techniques, I would like to give you FREE ACCESS to my SEO Class today.
Thank you for taking the time to read through my blog. If you have any questions or need assistance please don't hesitate to leave a comment below I would love to help you out.