Local Marketing For Small Business - Training Guide

Introduction:

Welcome to the latest and most effective Local Marketing Training Guide, designed to take you by the hand and walk you through getting the most out of Local Online Marketing on behalf of your offline business. I’m so excited to have you here, and I know this will be very helpful for you.

This excellent and exclusive training will take you by the hand and show you step-by-step, topic by topic, and tool by tool what you really need to know to dominate Local Marketing the easiest way possible, using the most effective tools and in the shortest time ever.

This is exactly what you will learn from this training:


In Chapter I you will learn what local marketing is all about, we will give you the easiest definition for it, as well as how it generally is used for offline businesses.

 

In Chapter II you will learn why local marketing is such a powerful marketing approach to take the productivity of any offline business to any level you want.

 

You will know the amazing benefits local marketing on the web can bring to your own offline business or any other offline business and we will even show you up to 10 shocking facts that will open your eyes to the immense power of Local Marketing done over the web, nowadays.

 

In Chapter III you will learn about some really nice local marketing power tools, highly effective tools that have been created to make local marketing amazingly simple for you, even if you haven’t tried local marketing on the web in the past.

You can use online channels like your website, mobile applications, social media, local search and emails to attract local customers which makes it more power for influencing your customers.

There are four key elements that you need to be aware of when immersing your Local Business into the Local Marketing world: Segmentation, Media, Messaging and Measurement.

Segmentation: This defines how one group of customers is distinguished from another group of customers. It also refers to “who” you are going to target.

Media: This determines “how” you will deliver your message. It shows what type of media you are using to communicate with your audience like website, mobile applications, social media, local search, emails, etc.

Messaging: This defines “what” you are communicating. These messages are directed to the local population, rather than the mass market. It establishes what you should say to your audiences and in which manner you should convey those messages to turn your audience into customers.

 

Measurement: This is essential for evaluating your marketing efforts and measuring your results. Positive results can show you how good you are at satisfying the needs of your customers.

 

Local marketing is an endless process instead of a campaign or event that will end after a fixed time. If you have the correct approach and do it right, it will always give you the highest return of your marketing investment.

In Chapter IV you will learn how to do local marketing the right way from start to finish using five of the most effective and easy to apply Local Marketing methods. We will cover topics like Local Website, Local Search, Local Marketing on Social Media, Local Marketing on Mobiles, and Local Lead Generation.

 

In Chapter V you will learn about several highly effective local marketing tips you can apply and definitely see some great results in your local marketing efforts.

Tips used by experienced people in the field.

 

In Chapter VI you will learn about a few really nice and shocking Local Marketing case studies. These are actual examples we have taken from the internet to show you that Local Marketing actually works.

 

In Chapter VII we will give you a list of several Local Marketing Dos you must be sure you include and a list of several Local Marketing Don’ts you must be sure not to do.

 

Well it’s time to dominate Local Marketing guys. I know you will love this training guide a lot.

To Your Success,

PastorDre

Chapter I: What is Local Marketing?

In Offline Marketing, “Local Marketing can generally refer to any marketing techniques a localized business, in any industry, uses to market itself to the area it operates in.” Source

In Online Marketing, Local Marketing can generally refer to any online

marketing techniques that a local business, in any industry, uses to market itself online to the area it operates in.

Local marketing is mostly used by small businesses like stores, restaurants and outlets, but franchise businesses also use local marketing to promote themselves around their specific location.

A local company uses specific marketing strategies to engage new and potential customers related to their specific community. Transferring that same marketing activity to the online marketing world may bring some outstanding results that can easily surpass those offline marketing activities.

 

A huge percentage of a Local Company’s customers search online to know about products and services. Those companies can complement their offline business strategies with highly effective online marketing strategies.

Local Marketing provides you with the ability to understand your customer’s behaviors and purchasing habits a lot more, because you can know more about your customers online than you can know just by their coming into your store.


  • How is Local Marketing generally used on the web?

 

In the online marketing world you can use online marketing strategies to do local marketing so you can build your brand awareness in your neighborhood.

It is all about how you can reach, know and interact with your audience as much as you can. Here are a few online media channels normally used to target local audiences.

Local Website: Local customers normally get excited when their favorite store where they usually go to purchase their goods, has a website showing their products and services. It’s a lot easier for a customer to plan with the use of a webpage where is he going to buy stuff before going there.

Having a very informative and constantly updated website will be a great help to your target audience. The majority of people feel too lazy to call sometimes, it’s just easier and more fun for them to go online and browse a website.

Local Social Media: People hang out a lot more on social media networks than on a website, and that’s where you should establish your presence as well. I have no words to explain how much time, money and effort social media has invested on behalf of local businesses.

The number of followers, likes, shares, reviews, comments, retweets and any other social action shows the interest of your audience in your products. Responding and engaging other social media users is a good way to show that you care about your audience and business.

 

Local Search: Is your website listed by your location and the local market it serves? Are the keywords and descriptions you used for the search engines used by those people who are searching for a business like yours in a specific area, for example ‘Builder in Shepparton’ and ‘Plumber in Orange’?

It is amazing the fact that you can target your audience directly by positioning your local business in front of them with the use of Search engines. It has been proven that ranking at the top of the search engines for local terms is crazy easy.

And the greatest thing is that just a few of your local competitors know about it, which puts you in a unique position to “Steal” their customers by using the internet.

Local Mobile: The time has come when every single thing created to be used on a desktop computer has to be optimized for mobile devices. If you don’t go mobile you will certainly be missing out on a great deal of customers.

If browsing a website is fun using your laptop or your desktop computer, imaging doing it from your cellphone. If cellphones are in people’s pockets and hands, imagine how often they would be able to check out your business.

Local Lead Generation: I have seen how important and trusted Cost per Action websites offer to pay $10 to $20 for every new lead generated on behalf of a business. But in our training we will show you how to get that almost free.

Having your local customers in a contact list is one of the greatest thing you will ever do on behalf of the ongoing success of your business. List Building is the greatest internet marketing strategy ever, and you can even do it locally.

Chapter II: Why Local Marketing?

§  Amazing Benefits:

 

Credibility: having your business’ local presence everywhere on the web will increase your business’ authenticity on the web.

 

If you place your business on the web with images, physical address and valuable information about your

products and services; viewers will rely on your local listings more than other traditional listings.

According to the NDA Group report, about 57% of online customers browse online but they buy offline.

Stronger Access to Local Market: You can take advantage of local marketing by having a direct connection with your customers and community. That will maximize the chance to gain additional and future opportunities.

You can also refer the services of other local businesses that offer complementary services. In turn, they will come back to you with extra added benefits, because other local businesses in your communities will refer you to their customers.

Brand Loyalty: a really high level of customer service and the creation of top quality products will help you to build your brand in your local community really

 

well. Make sure to offer quality and provide the best services to your local customers.

You can also use social media for communication and engagement with your customers. Social media can be the best way to gather brand loyalty for your local business if you update it on a regular basis.

Accessibility for mobile searchers: If your website is registered in local directories and has a mobile optimized layout then your viewers can easily find and navigate it. This will add an extra advantage over your competition.

Millions, if not all mobile devices have applications which help the customer find any business near them. These applications will help you get a large amount of potential customers coming through your local business’ doors.

Easy to implement: Complexity is a word that is disappearing over the web nowadays. One of the strongest visions of any service or product on the web is to make it as easy as possible for the user.

The same can be said about Local Marketing. You will be amazed how much time, money and effort important companies are spending to create the greatest local marketing tools ever that are 100% free to you or at least a fraction of the real cost.

Targeting and Personalization: You will get extremely targeted customers for your products and services because you will know who they are, where they come from and what they like.

You can classify your customers on their demographic profile like age, gender, buying habits, geographic location, income level, occupation, hobbies and interests. You can do almost anything on the web.

Increase revenue: How much do you usually spend on local marketing activities around your local business area? How much do you think you can get doing it on the web and way faster? With just a few clicks.

That alone will save you a good amount of money. But the principal idea of targeting a lot more of your local customers a lot faster is leading them to buy your products and services more often. And that is also possible.

Analytics: Analytics allows you to see who is looking for your products and services, when they last checked out your website and where they were online previously. That’s something really hard to do offline.

These statistics will allow you to adjust your marketing plan accordingly. You can completely monitor your social media and website activities. All these things have a positive effect on your productivity.

Free traffic: yeah, that’s right, you will get a lot of free local-customer traffic to your website when you submit it to local directories.

Google states that 40% of mobile queries are related to local business searches. Several search engines also have local directories where you can submit your listing too.

Channel Engagement: the less traffic your competitor’s website gets, the more opportunity you have to engage those customers, promote your products and services in your community and increase your revenue streams.

As you know local engagement is key to increasing your revenue. People will remember you because you are there constantly reminding them that your awesome offer is about to expire.

 

§  Shocking Facts:

 

Here are some amazing eye opening facts that will show you why you have to use Local Marketing to market your Business. Source

 

74% of Internet users perform local searches.

 

 

More than 100 MILLION PEOPLE a month use Google Maps from mobile phones to find business information.

66% of American's use online local search, like Google local search to locate local businesses.

 

 

61% of local searches result in purchases.

54% of Americans have substituted the internet and local search for phone books.

 

 

Microsoft has claimed that 53% of mobile searches on Bing are local in nature.

82% of local searches follow up offline via an in-store visit, phone call or purchase.

 

 

Nearly ONE in TWO shoppers for local products and services are using their smartphones.

Without a mobile presence, you are essentially neglecting or potentially insulting HALF of your target demographic.

 

 

As much as 43% of Google Search traffic has local content.

 

 

Data like this makes it clear there is a lot of money to be made with Local Marketing. And while lots of people might be talking about it, very few can really teach you how to productively use Local Marketing on behalf of your business.

Chapter III: Local Marketing Power Tools

§  Power Tool #1: LocalVox

LocalVox is a local and social media platform that helps you market your business online. With LocalVox you can promote your local business across a network of publishers, social media, mobile, search engine and on your website – and all these are as easy as using your email account.

LocalVox saves you time with a single partner and provides solutions for local internet marketing. It drives better results for your local business with an all in one marketing platform. LocalVox saves you money with pricing that you can afford.

There are so many online marketing channels, so it becomes very hard to keep your business on top. LocalVox puts your business in front of your target audience everywhere online.

 

§  Power Tool #2: Sweetiq

If your customers don’t find you when they search, you might as well not exist, so Sweetiq is an all-in-one location based online marketing platform for local businesses, brands, and franchises.

A Local and organic keyword tracker finds out the keywords that you can use to compete in local search. You can track your customers’ activities on twitter and check-in on foursquare.

Sweetiq provides local competitor analysis for your business that monitors your local and organic keyword rankings on Google, Bing and Yahoo. It also tells you the online directories, social media profiles, blogs and websites that would help you to improve your local business rankings.

Local business listing management from Sweetiq discovers where your business is listed online, finds the gaps and gives you 100% local search coverage. It also identifies inaccuracies or inconsistencies and fixes them in a single click.

Sweetiq reviews, monitors, and listens where and what your customers are talking about your business and products.

 

§  Power Tool #3: MOZ Local

MOZ Local is designed for local businesses and businesses who manage multiple local businesses. With MOZ Local you can easily manage your online listing, all you need to do is upload your business information with a click and it notifies you if any issues arise.

You can establish a consistent business listing in directories and popular websites with MOZ Local. MOZ Local emails you reminders to update your listings and re-verify your local business listings information to establish correct and consistent listings.

The Category Research tool of MOZ Local helps you choose the right search engine categories for your local business. It also provides transparent reports of your listings and it is the only self-service location data management software that lists your local business with all five major U.S. data aggregators.

 

§  Power Tool #4: AllLocal

AllLocal was launched in 2008 to target individual needs of local markets. You need a unique approach to generate local traffic for your multi-location local business with a strong online reputation.

This problem is resolved by AllLocal. The AllLocal online platform decreases the required time to manage your business’ local search presence.

It handles all the factors of local search like address validation, listing optimization, and google listings; it also tracks online reviews about your local business. It offers a customized location navigator, powerful bulk edit functionality and performance reporting.

AllLocal also provides online reports and the monitoring status of your listings that will help you to determine the ROI that your local search listing will generate.

 

§  Power Tool #5: Balihoo

Balihoo is the premier provider of local marketing automation with a cloud based platform that gets result for local markets. Balihoo is an automated marketing software for personalized local campaigns.

Balihoo drives relevant leads at local level and make sure that your local audience can find your product and services according to categories. Balihoo website templates are designed to drive local traffic.

It also helps national brands to get leads with online forms, focused call-to- action message and trackable local calls at local level. Your mobile websites are also optimized for search results and conversion because of built-in adaptive design with Balihoo.

Balihoo gives you easy to use templates, so just by adding your information you are all set with a great local marketing weapon in your hands. You will get real time analytics by individual location if you are running a multi-location based local marketing campaign.

 

§  Power Tool #6: SproutLoud

You want to generate your brand awareness and drive sales to your local business form your local market, so SproutLoud is here to help you with customized local online marketing.

SproutLoud uses Local Search, Local PPC, Triggered Communications, Email Marketing, Direct Mail, Social Media, Mobile Sites, Review Monitoring and local media buying services to market your business locally.

Email marketing send brand-approved emails to your targeted audience that will convert your audience into customers.

It generates brand-approved paid search and ad campaigns with your business information; your audiences will find you online and make their purchase immediately.

Social media will help to increase and build your fan base which will drive more people to your business.

 

§  Power Tool #7: SignPost

SignPost will feature your local business on every website and mobile application, including google, Facebook, yahoo, yelp and many more.

SignPost is the simplest and most effective way to get found by your local customers. It will automatically update information on directories and social media sites to make you stand out from the crowd.

SignPost automatically advertises your local business to your new customers and targeted audiences. It will turn your local online advertising into real revenue by promoting your special deals.

You can engage your customer with Social media channels and email marketing. You can also remarket to your old and potential customers to get them back.

 

§  Power Tool #8: RioSEO

You are a local marketer or have multi-location businesses and want software to optimize your local search, website. You can go for RioSEO tools for SEO automation, Content marketing, Local search, reporting and competitive analysis.

Local search business listing management increases accuracy of your local business listings and organic local search presence.

You can easily manage conversions tools and data with Local SEO optimized landing pages which maximizes the user experience and provides you with the detailed analytics report according to location.

You can target your local market with Local SEO; it will find your search engine presence in Organic Search and Local Map Listings. You can optimize your local business listings for consistency on Google+ Local, Yahoo Local and Bing Places.

 

§  Power Tool #9: Kenshoo

Kenshoo local is an extendable platform to manage local marketing campaigns for individual stores, dealers, agencies and other local business. Kenshoo Local’s tailored functionality will allow you to successfully manage your local search, places and directories listings.

It’s on-boarding & campaign management uses profile wizard, Campaign Template, Cross-Profile Advanced Search and Radius Geo-targeting that launches new local online marketing campaigns with an easy-to-follow guide, helping you to access saved templates keywords and ad copy for advertising in local markets and target your local audience within a specified distance.

Kenshoo local manages your bids and goals with tools that are designed to optimize and scale. It automatically rolls over your unused budget with pre-set rules and an optimized search program to drive more leads to meet your business needs.

 

§  Power Tool #10: ElementsLocal

 You are running a multi-unit company or franchise and want to promote it locally; ElementsLocal will help you deliver the power of your brand to your local customers.

ElementsLocal generates more leads, broadcasts your brand awareness, and enhances the presence of your online marketing. It includes consistent monitoring and tweaking to establish satisfactory results.

It uses Email marketing, social media Marketing and Local Search to empower your business strategy.

ElementsLocal automatically submits your franchise locations to search engines and directories and allows franchisees to update certain content. It also shows mobile friendly websites to customers who are using mobile devices.

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