Local Marketing For Small Business - Training Guide


Welcome to the latest and most effective Local Marketing Training Guide, designed to take you by the hand and walk you through the process of getting the most out of Local Online Marketing on behalf of your offline business. I’m so excited to have you here, and I know this will be very helpful for you.

This excellent and exclusive training will take you by the hand and show you step-by-step, topic by topic, and tool by tool what you really need to know in order to dominate Local Marketing the easiest way possible, using the most effective tools and in the shortest time ever.

This is exactly what you are going to learn from this training:

In Chapter I you will learn what local marketing is all about, we will give you the easiest definition for it, as well as how it generally is used for offline businesses.


In Chapter II you will learn why local marketing is such a powerful marketing approach to take the productivity of any offline business to any level you want.


You will know the amazing benefits local marketing on the web can bring to your own offline business or any other offline business and we will even show you up to 10 shocking facts that will open your eyes to the immense power of Local Marketing done over the web, nowadays.


In Chapter III you will learn about some really nice local marketing power tools, highly effective tools that have been created to make local marketing amazingly simple for you, even if you haven’t tried local marketing on the web in the past.

You can use online channels like your website, mobile applications, social media, local search and emails to attract local customers which makes it more power for influencing your customers.

There are four key elements that you need to be aware of when immersing your Local Business into the Local Marketing world: Segmentation, Media, Messaging and Measurement.

Segmentation: This defines how one group of customers is distinguished from another group of customers. It also refers to “who” you are going to target.

Media: This determines “how” you will deliver your message. It shows what type of media you are using to communicate with your audience like website, mobile applications, social media, local search, emails, etc.

Messaging: This defines “what” you are communicating. These messages are directed to the local population, rather than the mass market. It establishes what you should say to your audiences and in which manner you should convey those messages to turn your audience into customers.


Measurement: This is essential for evaluating your marketing efforts and measuring your results. Positive results can show you how good you are at satisfying the needs of your customers.


Local marketing is an endless process instead of a campaign or event that will end after a fixed time. If you have the correct approach and do it right, it will always give you the highest return of your marketing investment.

In Chapter IV you will learn how to do local marketing the right way from start to finish using five of the most effective and easy to apply Local Marketing methods. We will cover topics like Local Website, Local Search, Local Marketing on Social Media, Local Marketing on Mobiles, and Local Lead Generation.


In Chapter V you will learn about several highly effective local marketing tips you can apply and definitely see some great results in your local marketing efforts.

Tips used by experienced people in the field.


In Chapter VI you will learn about a few really nice and shocking Local Marketing case studies. These are actual examples we have taken from the internet to show you that Local Marketing actually works.


In Chapter VII we will give you a list of several Local Marketing Dos you must be sure you include and a list of several Local Marketing Don’ts you must be sure not to do.


Well it’s time to dominate Local Marketing guys. I know you will love this training guide a lot.

To Your Success,


Chapter I: What is Local Marketing?

In Offline Marketing, “Local Marketing can generally refer to any marketing techniques a localized business, in any industry, uses to market itself to the area it operates in.” Source

In Online Marketing, Local Marketing can generally refer to any online

marketing techniques that a local business, in any industry, uses to market itself online to the area it operates in.

Local marketing is mostly used by small businesses like stores, restaurants and outlets, but franchise businesses also use local marketing to promote themselves around their specific location.

A local company uses specific marketing strategies to engage new and potential customers related to their specific community. Transferring that same marketing activity to the online marketing world may bring some outstanding results that can easily surpass those offline marketing activities.


A huge percentage of a Local Company’s customers search online to know about products and services. Those companies can complement their offline business strategies with highly effective online marketing strategies.

Local Marketing provides you with the ability to understand your customer’s behaviors and purchasing habits a lot more, because you can know more about your customers online than you can know just by their coming into your store.

  • How is Local Marketing generally used on the web?


In the online marketing world you can use online marketing strategies to do local marketing so you can build your brand awareness in your neighborhood.

It is all about how you can reach, know and interact with your audience as much as you can. Here are a few online media channels normally used to target local audiences.

Local Website: Local customers normally get excited when their favorite store where they usually go to purchase their goods, has a website showing their products and services. It’s a lot easier for a customer to plan with the use of a webpage where is he going to buy stuff before going there.

Having a very informative and constantly updated website will be a great help to your target audience. The majority of people feel too lazy to call sometimes, it’s just easier and more fun for them to go online and browse a website.

Local Social Media: People hang out a lot more on social media networks than on a website, and that’s where you should establish your presence as well. I have no words to explain how much time, money and effort social media has invested on behalf of local businesses.

The number of followers, likes, shares, reviews, comments, retweets and any other social action shows the interest of your audience in your products. Responding and engaging other social media users is a good way to show that you care about your audience and business.


Local Search: Is your website listed by your location and the local market it serves? Are the keywords and descriptions you used for the search engines used by those people who are searching for a business like yours in a specific area, for example ‘Builder in Shepparton’ and ‘Plumber in Orange’?

It is amazing the fact that you can target your audience directly by positioning your local business in front of them with the use of Search engines. It has been proven that ranking at the top of the search engines for local terms is crazy easy.

And the greatest thing is that just a few of your local competitors know about it, which puts you in a unique position to “Steal” their customers by using the internet.

Local Mobile: The time has come when every single thing created to be used on a desktop computer has to be optimized for mobile devices. If you don’t go mobile you will certainly be missing out on a great deal of customers.

If browsing a website is fun using your laptop or your desktop computer, imaging doing it from your cellphone. If cellphones are in people’s pockets and hands, imagine how often they would be able to check out your business.

Local Lead Generation: I have seen how important and trusted Cost per Action websites offer to pay $10 to $20 for every new lead generated on behalf of a business. But in our training we will show you how to get that almost free.

Having your local customers in a contact list is one of the greatest thing you will ever do on behalf of the ongoing success of your business. List Building is the greatest internet marketing strategy ever, and you can even do it locally.

Chapter II: Why Local Marketing?

§  Amazing Benefits:


Credibility: having your business’ local presence everywhere on the web will increase your business’ authenticity on the web.


If you place your business on the web with images, physical address and valuable information about your

products and services; viewers will rely on your local listings more than other traditional listings.

According to the NDA Group report, about 57% of online customers browse online but they buy offline.

Stronger Access to Local Market: You can take advantage of local marketing by having a direct connection with your customers and community. That will maximize the chance to gain additional and future opportunities.

You can also refer the services of other local businesses that offer complementary services. In turn, they will come back to you with extra added benefits, because other local businesses in your communities will refer you to their customers.

Brand Loyalty: a really high level of customer service and the creation of top quality products will help you to build your brand in your local community really


well. Make sure to offer quality and provide the best services to your local customers.

You can also use social media for communication and engagement with your customers. Social media can be the best way to gather brand loyalty for your local business if you update it on a regular basis.

Accessibility for mobile searchers: If your website is registered in local directories and has a mobile optimized layout then your viewers can easily find and navigate it. This will add an extra advantage over your competition.

Millions, if not all mobile devices have applications which help the customer find any business near them. These applications will help you get a large amount of potential customers coming through your local business’ doors.

Easy to implement: Complexity is a word that is disappearing over the web nowadays. One of the strongest visions of any service or product on the web is to make it as easy as possible for the user.

The same can be said about Local Marketing. You will be amazed how much time, money and effort important companies are spending to create the greatest local marketing tools ever that are 100% free to you or at least a fraction of the real cost.

Targeting and Personalization: You will get extremely targeted customers for your products and services because you will know who they are, where they come from and what they like.

You can classify your customers on their demographic profile like age, gender, buying habits, geographic location, income level, occupation, hobbies and interests. You can do almost anything on the web.

Increase revenue: How much do you usually spend on local marketing activities around your local business area? How much do you think you can get doing it on the web and way faster? With just a few clicks.

That alone will save you a good amount of money. But the principal idea of targeting a lot more of your local customers a lot faster is leading them to buy your products and services more often. And that is also possible.

Analytics: Analytics allows you to see who is looking for your products and services, when they last checked out your website and where they were online previously. That’s something really hard to do offline.

These statistics will allow you to adjust your marketing plan accordingly. You can completely monitor your social media and website activities. All these things have a positive effect on your productivity.

Free traffic: yeah, that’s right, you will get a lot of free local-customer traffic to your website when you submit it to local directories.

Google states that 40% of mobile queries are related to local business searches. Several search engines also have local directories where you can submit your listing too.

Channel Engagement: the less traffic your competitor’s website gets, the more opportunity you have to engage those customers, promote your products and services in your community and increase your revenue streams.

As you know local engagement is key to increasing your revenue. People will remember you because you are there constantly reminding them that your awesome offer is about to expire.


§  Shocking Facts:


Here are some amazing eye opening facts that will show you why you have to use Local Marketing to market your Business. Source


74% of Internet users perform local searches.



More than 100 MILLION PEOPLE a month use Google Maps from mobile phones to find business information.

66% of American's use online local search, like Google local search to locate local businesses.