Free SEO Tools Online That Will Help To Boost Your Rankings In The Google Search Engine

How can you benefit from Free SEO Tools Online? Well, If you have a website and you want to generate a profitable income or make an impact, then you need traffic to your website. 

Now in order to get Traffic to your website, you need to make sure that your website is SEO Optimized.

In order for your website to be SEO optimized you need to make sure that you have sufficient and effective SEO tools.

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Let's talk about the tools that are necessary to do effective SEO

If you want to do effective and efficient SEO then you need to make sure that you have the right tools.

It is kind of like a mechanic, or a dentist or a construction worker. They have have all the necessary skills and know how, but if you don't have the right tools to get the job done, then it makes getting the job done that much harder.

Well so it is with SEO, you can have the know how, you can have the skills, you can even have the technique, but if you don't have the right tools it will make doing SEO that much harder.

What Should You Look For In An SEO Tool?

Well first of all lets take a look at what should we be out to accomplish when we are performing SEO on a website.

Here is your SEO Checklist:

- Proper Keyword Research 

- Keyword in Post Title

- Keyword in Meta Title

- Keyword in Meta Description

- One internal link

- One external link

- Alt Tags within your image

Now as you look at this SEO checklist the most important one of them all is doing the proper keyword research.

If you don't do proper keyword research the all of your other efforts will not be effective.

So with that in mind it is very important when doing SEO that you find a proper tool that will allow you to do proper keyword research.

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Let's Focus On Proper Keyword Research

What is keyword research?
Keyword research is a practice search engine optimization (SEO) professionals use to find and research alternative search terms that people enter into search engines while looking for a similar subject.

Search engine optimization professionals research additional keywords, which they use to achieve better rankings in search engines.

Once they find a niche keyword, they expand on it to find similar keywords. Keyword suggestion tools usually aid the process, like the Google Ads Keyword Planner, which offers a thesaurus and alternative keyword suggestions or by looking into Google Suggest. (WikiPedia) 

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The Objective of Keyword Research:

The objective of keyword research is to come up with a list of terms that people may type into the search engine and that are related to the niche of your website.

Example: Say I have a website that is focused on "Web Hosting" - Web Hosting would be what some call my Niche. That is basically the subject of your website.

Now when doing keyword research my goal is to find other words that people may type into the search engine when they are looking for " Web Hosting. "

The other words that I come up with will be called "keywords"

Here is a list of potential keywords that someone may type into google when looking for "Web Hosting "

- Website Hosting

- Web Hosted

- Web-Site Hosting

- Web-Host

- Web-Hosting

- Web Host

- Free Web Hosts

- Free Web Hosting

And the list goes on.

Now in order for me to find these other keywords, I used what is called a "Keyword Tool"

Most SEO Tools Have This Feature.

All I had to do was type the word "Web Hosting" in my keyword tool and it gave me these other words that people my type in search engines when looks for my keyword "Web Hosting ."

Now the next step is to write articles on these keywords and it will get you a lot of traffic, but we are not talking about optimizing your website with keywords. Right now we are talking about tools that will get your the proper keywords.

The tool that I used to do this research is called " Serpstat "

Now if you are interested in trying it out I can give you a code that will give you a FREE 14 day trial to try out all the features for FREE.

Just go to Serpstat and use coupon code: bestseo-students

Now a good keyword research tool will give you a lot of information about the keywords that you are searching.

Example: When choosing a keyword to optimize your website or blog article for you want to choose a keyword that has low competition and a good search volume. 

If you notice there are a lot of numbers next to each keyword. Those numbers represent a lot of things and are very important when deciding on which keyword to choose.

Once again you want to focus on keywords that have a high search volume and low competition. Too many people try to rank for competitive keywords and they end up not ranking at all.

When you are barely starting out in optimizing your blog or website for SEO, it is better to go for low competition keywords and build your site authority from there.

What happens in google is when you start ranking for what some like to call low hanging fruit in other words keywords that don't have a lot of competition. You start building what is called site authority.  Google starts to trust you because they see that you have pages that are ranking and little by little you gain more trust. 

Once you gain trust then you can start going for more competitive keywords. Don't make the mistake of trying to rank for highly competitive keywords when you don't have any site authority.

Target-Keywords

What Keyword Should I Choose?

When deciding on a keyword that you want to optimize your blog or website for there are a few things that you want to consider.

1. A good keyword will be one that is closely related to the niche ( subject) of your website.

2. Search engines are clever and they use a system to check and see if they keyword you are trying to rank for has any relation to your website. If you keyword is not relevant to your website there is a good chance that you will not rank.

3. You don't want to target a keyword that is competitive because there is a good chance that you will not rank for this keyword and you don't want to go for a keyword that has not traffic, as this will be useless SEO. The goal is to find a keyword that is some where in the middle

Ranking-Factor

How Do I Read The Numbers?

Whenever you type in a keyword in your Keyword Research tool there will be list of numbers that appear and these number are very important.

I am going to walk you through the process of how to read some of the number using " Serpstat" 

Serptat is a powerful SEO tool that can give you important information to help you do proper keyword research and boost your website in the google search engines.

Now what your keyword tool shows you may be a little different but I am going to show you what these numbers mean from the keyword tool that I am using:

Keyword: The Actual Keyword that you are searching.

Keyword Difficulty:  Evaluation of the level of competition for a key phrase for promotion in the TOP-10. Gradation of difficulty is calculated from 0 to 100, where: 
0 - 20 - Easy
21 - 40 - Medium 
41 - 60 - Difficult
61 - 100 - Very Difficult

Volume Google: Keyword search volume per month (average value for the last year)

Cost: Cost Per Click. The amount of money you would spend if you bid on this keyword in ads

Competition in PPC: The level of competition between domains for the given keyword on a scale of 1-100%. This figure lets you know the intensity of competition that's going on in paid advertisement. The more domains that compete for the position on keyword, the higher level of competition is. 

Results: These are search engine results. Namely, the number of results that have been returned by a search engine in response to the given keyword query.

Social Domains: Social Media domains that come up in top -100 Google search results for the keyword. 

Conclusion

1 - The main thing you want to remember when doing keyword research is to go for keywords that have low competition and high search volume.

2 - You want to make sure that you do proper keyword research, because without proper keyword research all your other SEO efforts are pretty much in vain.

3 - In order to do proper research you know the right SEO tools just like a mechanic, dentist or a construction worker needs the right tools.

If you would like to take advantage of a special offer for one of the best SEO tools on the market you can do so today.

Just go to Serpstat and use coupon code: bestseo_students

You will get a 14 day FREE Trial of all the features in this Powerful SEO Tool.

Free SEO Tools Online

You can also go to our SEO Resources page that has Free SEO Tools Online that will help you to boost your website in the google search engines.

Also, if you have any questions don't forget to leave it in the comment section below or email us at support@bestseoclass.com and we would love to assist you.