8-youtube-tips-for-youtube-marketers

8 YouTube Tips For YouTube Marketers

YouTube is absolutely the finest spot to host your videos & as per Alexa, it’s the second most trafficked site among all social media platforms. The only platform that is ahead of YouTube is google.

But getting ranked on the front page of YouTube is not that easy. You have to play a few SEO friendly tricks to make it possible. To improve the rank of your videos on YouTube, you need to optimize them with the help of these proven and tested tips & tricks.

Divide Video Marketing Calendar

1. Choose a Keyword-Based Catchy Headline

SEO is of prime importance while choosing a headline. Make sure the headline explains the essence of the complete video in limited words. The headline should at least cover the main targeted keyword and should end under 55 Characters. Never use headlines that mislead the audience, as this strategy will get you out of the game for sure.

2. Description Should be SEO Based

Before writing the description, collect every important keyword and use them accordingly in the description box of your YouTube Video. It will make your video appear in the top search results of YouTube. The description should be quite precise and contain only the basic introduction of the video. If you have a website, put the link there in the description itself.

3. Video Should be Short and Qualitative

The golden rule of YouTube marketing is that make your video short but full of quality. The video should not be more than three minutes long because the video marketing is directly related to the video length, as we have seen earlier.

4. Must Provide Solution and Knowledge

Your video must solve the problem of your audience and must contain highly educational content, rather than stretching over a topic for extended time duration. It helps to attract more viewers and subscribers.

5. Use Long Tail Keywords in Description

To enter the top results in Google and YouTube, it is impossible to stuff every popular keyword in Title/Headline. Instead, you can use long tail keywords that contain main keywords along with a longer phrase in the description. By using long tail keywords, your video will rank not only for the main keyword but also for a few simple search terms.

6. Use Attractive Thumbnail

Same as the headline, the thumbnail also plays a crucial role in engaging the audience to your video. You must choose or design the thumbnail by keeping in mind that it must speak for the content you have shown in the video. Make sure, you use high-resolution images as they are a very important factor to keep viewers connected in the long-run.

7. Engaging Call-To-Action is a Must

After watching your video, you want your customer to take actions i.e. like, subscribe & share the channel or download the app etc. An amazing call-to-action phrase will do it for you. It will encourage them to take action, and that’s ultimately what you’re looking for, right?

8. Social Sharing Must be Done

Content, whether text or video, is of no use if you don’t share it to the right places. Sharing is important if you want your content to be watched by more people. You can share your video on top social media channels and various online communities like Facebook, Twitter, Instagram, Google+, LinkedIn, Quora, Redditt and Pinterest.

Pinterest has really helped our online business gain more traffic and is a very easy place to share images and video.

Getting your videos to YouTube’s front page is a hard-hitting task. But, with the help of the above-mentioned tips, you can easily go on with the process and drive better results in less time.

We also have a YouTube Marketing  Training guide that we would like to give you access to.

Here is a sneak peak at some of the things that we cover in our YouTube Training Guide:

Chapter 4: Picking A Profitable Niche And Doing Keyword Research

Being successful on YouTube is a matter of picking a profitable niche that you’ll be able to promote well. There are niches that are harder to promote than others because they’re too specific, or because they’re not too popular.

There are two easy methods to research niches that you can pick to promote on your channel. The first method is by using YouTube, and the second method is by using affiliate marketplaces.

Using YouTube To Find A Profitable Niche

There are two ways to use YouTube to find profitable niches and topics to promote. The first one is by using the “Trending” feed. You can access the

“trending” feed from YouTube’s homepage by moving to the left-hand menu and clicking on the “trending” tab.

The “trending” page will show you a list of hot-topic videos that are trending on YouTube at the moment.

The other way to find profitable niches to promote on YouTube is by checking the “Popular On YouTube” page, which you can access by clicking on the

“Popular on YouTube” tab on the left-hand menu.

You will find that at any given moment the most popular niches include travel, health care, technology, gaming, make up routines, fashion, sports, app reviews, and cooking.

Using YouTube to find profitable niches will be better for you if your goal is to monetize your content through ad revenue or direct sponsorships, because you will be able to see how trending videos are optimized to get lots of engagement.

Using Affiliate Marketplaces To Find A Profitable Niche

If on the other hand your goal is to monetize your content through affiliate links

or your own online store then you should look for profitable niches on large stores such as Amazon.com or affiliate marketplaces such as clickbank.com, which we are going to use as examples.

To find profitable niches or products and services to promote on amazon.com you will simply have to go to Amazon’s best seller’s URL (https://www.amazon.com/Best-Sellers/zgbs). Once there you will simply have to look at the featured listings.

From top to bottom you will find the most popular products, the ones that are selling like hotcakes. You can also click on the “new releases” tab to check out the newest items from the bestselling niches.

Let’s now move over to clickbank.com.

This site offers you a much more straightforward way of finding profitable niches and popular products to promote because it allows you to check the most popular products right on the homepage.

For example, it is evident that the health care and fitness niches are popular and profitable based on the number of products from those categories that are featured on the homepage, so let’s click on the “health and fitness” category tab on the left-hand menu to check this niche further.

In this example you can see how we just found a niche that is profitable because it offers a lot of products targeted at people looking for solutions to eat healthier and look healthier.

Once you find a profitable niche to promote you have to research the keywords and terms most commonly used by people searching for information and products related to that niche.

Doing Keyword Research

There are two places to research keyword profitability and reach: on YouTube and on Google, the world’s larger search engines.

Let’s start on Google, and let’s use the niche that we picked as our target keyword.

So we type the name of our niche in the Google search bar. Once you type the name of your niche in the search bar, you will get a list of suggested search terms. Those are your long-tail keywords, or in other words, the search terms triggered by your target keyword.

What you have to do with these long-tail keywords is to type them down on a notepad file, because you will have to use them as tags on your videos. We recommend you to click on each suggestion to check the top results on the first page.

Let’s now go to YouTube.

There you’ll have to apply the same steps. Type the name of your niche in the search bar and type down the suggestions. Now click on each search term suggestion to check the results.

Now, on the first page of results, take notes about the most popular videos. You’ll be able to identify them by the number of views, which should be in the thousands or millions of views.

If any of the top videos exceeds 2 million views, then you’ll know that you will have to use the search terms used in the top videos’ titles in your own video titles, because it means that those search terms attract very large volumes on YouTube.

Now go back to Google and type one of the popular search terms on the search bar and click on it to check the results. If any of the top YouTube videos appears on the first page of results, then it means that using that search term in your own video titles will help your videos to appear on the Now first page of Google results too!

Chapter 5: Ranking A Video The Right Way

Ranking your videos on the first page of results on YouTube and on Google is one of the most important parts of the YouTube marketing process because that’s how you’ll make your videos relevant and easy to find, and we’re

going to teach you how to do it now, the right way.

Uploading Your Video

Start by uploading your video to your YouTube channel. You can upload a video to your channel from anywhere on the site by clicking on the camera icon button located on the top-right corner, and then by clicking on the “upload video” option.

Now click on “select files to upload”, locate your video file and then double click on it. Your video will start uploading, and you can start optimizing your video once it is uploaded and processed.

Optimizing Your Video For Search

To rank a video on top you will have to optimize your video for search by stuffing the higher-traffic search terms that you found during your keyword research with your target keywords and the name of the brand or product that you are going to promote in your video title and in your video description, by using the higher-traffic search terms and your target keywords as tags, and by using video keywords in your titles and descriptions.

Optimizing Your Title

Let’s start with the video title. Your video title should be at least 5 words long, and it has to include at least three out of these four elements: high-traffic search terms, target niche keywords, the name of your brand or product, and video keywords.

In this example, we are going to start by entering a high-traffic term for our target niche in the “Title” field. Now we are going to enter our target niche keyword, which is also the name of the web Now, on the first page of results, take notes about the most popular videos. You’ll be able to identify them by the number of views, which should be in the thousands or millions of views.

If any of the top videos exceeds 2 million views, then you’ll know that you will have to use the search terms used in the top videos’ titles in your own video titles, because it means that those search terms attract very large volumes on YouTube.

Now go back to Google and type one of the popular search terms on the search bar and click on it to check the results. If any of the top YouTube videos appears on the first page of results, then it means that using that search term in your own video titles will help your videos to appear on the first page of Google results too!

Optimizing Your Description

Now you have to optimize your description. The strategy here is simple, as you’ll just have to stuff your most relevant keywords within the first 250 characters of the description.

That’s because YouTube video descriptions only show the top 250 characters, or approximately the first 25 words in the description. After 250 characters, viewers will have to click on “read more” to check the rest of the description.

Search engines also pull keywords from the first 250 characters in your description, so we recommend you to also include your website’s URL in the description. Don’t shorten it! If you shorten it, Google and YouTube might not be able to index it.

Adding Tags

Tags are a crucial part of ranking your video because they’re the most specific data that search engines will use to index your videos and to increase your brand’s or channel’s authority.

Adding tags to rank your videos is easy. You’ll just have to enter the search terms with the highest search volumes that you found during keyword research and your target niche keywords in the “tags” field.


Publishing Your optimized Video

Now that you’re finished optimizing your video for search and top rankings, you’ll just have to select a thumbnail on the “video thumbnail” section and then to click on the “publish” button.


Verifying Your Ranking Platform

YouTube videos are ranked almost immediately because they’re uploaded to YouTube’s own website, which means that both the YouTube and Google algorithms give a very high priority to video content uploaded to the

Because of that, you’ll be able to check how high your video ranked on search results right after you publish it. So after you publish your video, type one of the keywords or a combination of your keywords on the YouTube search bar and click on “search”.

In our example case, you can see how our video ranked right on top of the search results, and it is visible without having to scroll too much down the page!

You can also type the same keywords on Google to see if it ranked on top there as well. In our case, we’re going to move over to google.com and then we’re going to enter the same keywords that we used to search our ranked video on YouTube on the Google search bar, and we’re going to click on the search button.

As you can see, our video has been ranked on top, right alongside more popular uploads! So make sure to always apply these crazy simple optimization tricks to rank your videos from the get go!

If you find these tips help or if you have any questions, please leave us a comment below in the comment section and we would to assist your where we can.

Blog: 8 YouTube Tips For YouTube Marketers